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About SUBARU Philosophy

Friday, 1 Jun 2012

What image do you have of Subaru?

Subaru, the Japanese name of the Pleiades cluster of stars (located in the Taurus constellation) that shine brightly in the night sky, is the automobile brand name for the company that manufactures models such as the Legacy, Outback, Impreza and Forester.
Persons who are knowledgeable about cars probably know that Subaru automobiles are equipped with a horizontally-opposed engine with a low center of gravity, as well a special powertrain known as Symmetrical All-Wheel Drive (AWD). They might also know that Subaru cars have a body with advanced crash safety functions, as well as the “EyeSight” stereo camera, a driving assist system.

Nonetheless, how did Subaru come to produce these unique automobiles and original technology? What has Subaru been seeking in creating these cars? And, to that end, what mechanisms have Subaru introduced? Keep reading to find out the answers to these questions.

Recently, the world has been undergoing rapid changes. The social conditions surrounding technology and automobiles have also been undergoing fast-moving changes. Nevertheless, the engineers’ passion for monozukuri (“the art of manufacturing”) and their idealism do not change so easily. Subaru cars, now and in the past, have been produced from this passion of our engineers. It’s the spirit of our predecessors who pioneered the way toward the originality with their passion for better products which makes today’s Subaru shine as one-of-a-kind in the industry.

Starting this week, we will be adding new entries on every Friday (Japan time). We hope you enjoy these updates over the weekend.

SUBARU Philosophy